Research Campaigns

Which one would your customers choose, and why? Put the question to your customer models, then read the interviews behind the answer.

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Interviewer

Your auto policy renews every six months. If the renewal price were guaranteed to hold for the full term, would you switch?

Dana Whitfield

Probably, yes. My last renewal came in $340 higher with no claim. If the price actually holds for six months, that is worth more to me than saving a few dollars now.

Interviewer

What would stop you from switching?

Dana Whitfield

Claims. My neighbour waited three weeks for an estimate with her carrier. I would want to see how they handle a claim first.

Point11 Analytics

Would you switch to a six-month term if the renewal price held?

62%Would switch
27%Would compare first
11%Would stay

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