Top 5 actions each month
- Ranked by expected revenue
- Each one carries evidence
- Nothing runs until you approve it
Built by an ex-Google teamWin Your Market with Customer Intelligence
Our software builds a digital twin of your customer base, then puts it to work. Own brand discovery, forecast demand, and serve customers who arrive.
Technology Partners
Customer digital twins
Your next customer.
We model them as digital twins, show where your brand stands, and help you win the moments that matter.
Customer digital twin
Naomi Feldman
Brooklyn, NY
A parent of a toddler finding a specialist who takes UnitedHealthcare
- ChatGPTDay 1
Asks for a good pediatrician nearby, and gets three names back
- ChatGPTDay 4
Asks which take UnitedHealthcare, and who has evening hours
- DirectDay 7
Opens two of the sites. Only one shows appointments this month
- FacebookDay 9
A local parents group recommends the one they had ruled out
- DirectDay 24
Books the practice that answered first. The other two never knew
Use cases
The jobs we deliver.
Get the actions that grow revenue, grounded in your customer models. Less time analyzing, more time acting.
Revenue tracking
- Every action tied back to revenue
- Measured against a 30-day baseline
- Daily tracking, not a monthly report
Win and loss reasons
- Why buyers chose you, in their words
- Why they chose someone else
- Traced to the moment in the journey
Competitive benchmarking
- Head-to-head against brands
- View the market as a competitor sees it
- Market structure and share shift
Brand analytics
- Brand share and win rate
- Sentiment and topic movement
- Segment, audience, and location
Team collaboration
- Shared workspaces across marketing
- Comments, approvals, and presence
- Bring CRM data in, or edit directly
Learning system
Learn about AlphaAlpha, the AI digital marketer.
Alpha recommends the work, runs it, and measures the results, so each recommendation beats the last.
Drive revenue
Grow across channels.
See where your brand is losing, fix the right things, and growth follows. Raise your performance across all digital channels with customer intelligence.
ChatGPT
Gemini
Claude
Grok
Google
Direct
YouTube
LinkedIn
Facebook
Instagram
Case study
New visitor sessions up 305% within days, against a baseline that had not moved.
Case study
“Point11 did a fantastic job. Everything worked as promised. Our practice saw a 215% increase in sales.”
Case study
The Monday brief took a morning, plus pieces of every day after it. Now it is read, not written. 5 hours a week back.
Built by operators
Lead your industry.
Our team ran over $1B in paid media at Google. We built the customer intelligence systems we wished we had, and made them available to everyone.
Need to win customers?
Start today with your first month free.